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The Insider
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New York Chiropractic College
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Need to know where to find the best red hots? Try the Insider. Want to know where the happeningest bingo hall is? Check the Insider. Know which indie-rock superstars are playing at the Bug Jar this Tuesday? Check the Insider. Need a slightly used tennis racket? Insider. Dan Savage's column? Only the Insider. The guide you need to discover the Rochester you didn't think existed. Because when you land in a new place, all you need is a trusted Insider.

If you're new in town, THIS is your guide to getting a life in Rochester. The parent company (Gannett Newspapers) recognized the need for a younger, hipper weekly news magazine to help breathe some life into the city. These campaigns were created for its launch. Soon after, the Insider established itself as the authority of Rochester's swingin' nightlife and other sundry things to do, try, and read about.