New York Chiropractic College is a leading education and research institution located in NYS's Finger Lakes region. A modern identity was necessary to help this school stand out in the stack of med school brochures prospective students were getting daily. Their communications materials needed to reinforce the idea of chiropraactic as a desirable, legitimate profession. Students identitfied with the campaign so strongly that everyone on their small campus volunteered in any way they could for our impromptu two-day viewbook photoshoot. |
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