"Let life happen" is the driving idea behind these ads for DuPont Teflon
for fabrics. Teflon in your fabric means freedom from stains.
Freedom from runny sauce. Freedom from drycleaners bills. Freedom from
clumsy waiters and kids with fingerpainted hands. Freedom to skip across
that puddle. Permission to live life out loud and outside the lines. These
ads were targeted to the textiles/garment industries. Ads also
ran in unexpected areas, such as the pizza or automotive section in the yellow pages.