Excellus BlueCrossBlueShield
Rochester General Hospital
Veterans Outreach Center
Chela Financial
DuPont® Teflon
The Insider
University of Rochester School of Nursing
New York Chiropractic College
Rochester Philharmonic Orchestra
The Little
DuPont® DBEs

"Let life happen" is the driving idea behind these ads for DuPont Teflon for fabrics. Teflon in your fabric means freedom from stains. Freedom from runny sauce. Freedom from drycleaners bills. Freedom from clumsy waiters and kids with fingerpainted hands. Freedom to skip across that puddle. Permission to live life out loud and outside the lines. These ads were targeted to the textiles/garment industries. Ads also ran in unexpected areas, such as the pizza or automotive section in the yellow pages.